Case Study
Helping Essco Indy Optimize and Improve
Founded in 1994 Essco provides safety products, supplies and personal protective equipment (PPE) for workers involved in removing or containing hazardous substances including: asbestos, lead, mold, fire, water, sewage damage, nuclear debris.
Since its inception, Essco has operated as a family-held private corporation. Today the company continues to provide excellent service and quality products to a diverse array of businesses and customers.
The Challenge
Essco faced significant operational and usability challenges with their NetSuite ERP and SuiteCommerce setup. Critical issues included broken links to essential Safety Data Sheets (SDS), inefficiencies in product page layouts, and an unintuitive navigation structure that frustrated customers. These challenges impeded website performance and Essco’s ability to serve their clients effectively.
Internally, Essco struggled with generating key business reports like the slow-moving inventory report, which had become unavailable, limiting data-driven decision-making. Additionally, they required a review of their CRM functionality to determine alignment with their evolving business needs. Finally, a lack of internal training and documentation left Essco’s team overly reliant on external support for basic updates and maintenance, leading to delays and increased costs.
The Solution
Vurbane partnered with Unlock Commerce to address Essco’s key challenges through a comprehensive suite of optimizations:
- Website Enhancements (SuiteCommerce):
- Repaired broken links for Safety Data Sheets (SDS), starting with the most critical, and implemented a template to ensure Essco could maintain and add new sheets independently.
- Redesigned product page layouts to make descriptions and pricing more accessible, improving usability.
- Improved navigation by converting dropdown menus into hover-activated submenus for a seamless customer experience.
- Reconfigured the search bar functionality to eliminate unnecessary steps, streamlining user interactions.
- ERP Optimizations:
- Rebuilt the slow-moving inventory report using a Saved Search, enabling Essco to analyze inventory trends effectively.
- Conducted a comprehensive CRM functionality review, identifying opportunities to better align the system with Essco’s business needs.
- Training and Enablement:
- Delivered hands-on training sessions for Essco’s team, empowering them to independently update product pages, manage site content, and use ERP reporting tools without developer dependency.
The Result
“The experience with Vurbane was very smooth from start to finish. Communication and speed were excellent, and the team demonstrated great competence and professionalism. After previous challenges with other providers, working with Vurbane felt refreshing! It’s clear they know what they’re doing and are committed to delivering results.”
Essco realized immediate improvements in both customer experience and operational efficiency following the implementation of Vurbane’s solutions
1. Website functionality was restored and optimized, resulting in faster navigation and a smoother user experience for customers.
2. The slow-moving inventory report was reintroduced, supporting better inventory management and improved decision-making.
3. Internal staff gained autonomy and confidence through focused training, reducing reliance on external support for daily tasks.
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